Unlocking Insights with MRP Polling and Modelling
MRP Modelling: Deeper Insights
At DemosAU, we specialise in delivering advanced polling and research through Multi-level Regression and Poststratification (MRP), a proven methodology that combines demographic data, sophisticated statistical techniques, and targeted survey results to provide unmatched accuracy and insights.
A Brief History of MRP Modelling and Polling
Imagine surveying only Xbox users about their voting intentions for an upcoming election. Would the results provide reliable insights into broader voter behaviour? The (perhaps surprising) answer is, yes.
In 2012, researchers from Columbia University and Microsoft demonstrated that even a skewed sample of Xbox users could accurately predict U.S. presidential election results using MRP. By blending survey responses with detailed demographic data from the U.S. Census and historical voting patterns, their model predicted outcomes within just 0.6 percentage points of the actual results.
Fast forward to 2016, and while many pollsters struggled, researchers using MRP accurately predicted results in 49 out of 50 states. Similarly, in the UK, YouGov leveraged MRP to successfully anticipate the 2017 hung parliament and the dramatic Labour losses in 2019’s election—events missed by conventional polling methods.
The DemosAU Difference
How Our MRP Expertise
Can Support You:
Issue-based Polling
Understand nuanced demographic perspectives on key issues with granular breakdowns, including specific geographic locations such as SA4, state, or federal electorates. Ideal for campaigns, stakeholder persuasion, and generating impactful media coverage.
Government Relations and Public Policy
Accurately gauge public sentiment on policies or regulatory issues down to precise demographic segments. Our insights enable government relations professionals to craft strategic communication, advocate effectively, and influence policy discussions by clearly demonstrating public support or opposition at granular levels.
Shaping Product Development and Innovation
Gain detailed insights into consumer preferences by utilising MRP as part of targeted audience research.
Brand Perception and Reputation Management
Track your brand’s perception among diverse demographic groups, quickly identifying both potential risks and new opportunities. Our data empowers responsive, targeted communication strategies to safeguard and enhance your reputation.
Targeted Advertising and Marketing Campaigns
Leverage precise demographic insights to anaylise your audience then take advantage of our revolutionary Conversational AI Research expertise to test messages and creatives.
Advocacy and Non-profit Engagement
Equip your organisation with robust evidence-based arguments, influencing policy-making processes and mobilising supporters by demonstrating clear demographic insights into public sentiment around key issues.
Enhanced Member, Customer, and Supporter Engagement
Deepen your understanding of members’, customers’, or supporters’ attitudes and preferences, driving stronger, more targeted engagement strategies across your communication channels.
Ready to Get Started?
Partner With Us
Ready to see the power of MRP modelling in action? Get in touch with DemosAU today to discuss your goals and discover how our targeted research can deliver the results you need.
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