Frequently Asked Questions
How does it work?
The Conversational AI conducts open-ended interviews, probing respondents for more in-depth answers. We’ll help you understand the why and the how of people’s opinions on the topic you need to know.
How can I be sure the AI’s findings are accurate?
Our approach to Conversational AI has ben rigorously tested over more than a year and builds on our existing expertise of both qualitative and quantitative research, as well as our partnerships with leading internet panels and field partners..
Is it all done by AI?
No. Our research team is heavily involved in setting up the AI, inputting the questions and analysing the data. Our AI capabilities complement human expertise rather than replacing it. The research provided to our clients will always benefit from our expert analysis, interpretation, and oversight—ensuring the most accurate, nuanced, and actionable results.
Does it deliver the same results as focus groups?
No, it’s even more reliable.
Traditionally, polling companies in Australia have used focus groups to undertake qualitative research but the pitfalls include small sample size, sample bias and narrow recruitment polls.
Our conversational AI research capabilities allow us to uncover deep insights by engaging up to 1,000 respondents per project —going far beyond the limits of traditional focus groups, without compromising on quality.
How do you source respondents?
We work with Australia’s largest and most credible internet panels to source a diverse range of respondents, including from high value and hard to reach niches.
Why should I trust DemosAU’s Conversational AI for my qualitative research needs?
We are a leading Australian market research company with an expertly qualified research team. At DemosAU we’re trusted by leading organisations across Australia to provide reliable and accurate data and insights. We’ll help you make better decisions and deliver better campaigns.
Ready to discover the future of research?
Contact DemosAU to discuss how our Conversational AI expertise can help your organisation.
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